Here's a process for picking and prioritizing linkable asset development. Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that...
Keyword Development So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Beckman went on to mention some keyword development tools you can use:
Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...
Brian McClendon, VP of Geographic Services at Google said, "The Waze product development team will remain in Israel and operate separately for now. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued...
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. For most selling goods and services, the social platform could reduce potential sales compared to those generated on the...
There will be no 'quick fixes' or placeholder bandaids, only permanent, user-satisfaction focused design and development initiatives. This will especially affect sites with user generated 'story' content, geo-based structures and / or large product...
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Ad sites don't make good Google product (i.e.good...
Relationship development is what B2B sales is all about. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities...
At a high level you can view these roles as either web design or web development. But if you're involved in web design, development, and marketing, these 12 components are critical to knowing how to achieve your goals.
Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy For example, are your users leaving product...
We've been investing to have SMBs exposed, but the local search product is still under development and we want to make sure it's ready before it's front and center. And knowing our rate of development, this will advance quickly.
We have a few more changes in the works but they're not far enough along the development cycle to discuss at length. GH: We are undertaking an overhaul of our Local product. We will also launch a new product, as is our tradition, to celebrate the...
It is obvious that their product development teams and their developers are actively working on Google Shopping and product listing apps, which is refreshing; because when it was free, the speed and the cycle of development of these new features...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the...
Search is a huge investment in terms of development time and infrastructure costs. Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will...
Regular development of useful, relevant, high-quality content. This is especially ironic when a Google product is affected. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty...
The Orapup was the company’s first foray into crowd-funding, which enabled individuals to pledge money to support the development of the product. With a $500 budget, they produced and posted their first video, "Bad Breath Test – How to Tell When...
Blog and content development plans Start with a list of potential product offerings to be offered on the site. For categories, ask what are the next season’s top silhouettes and product types? Catalog product volume by trend
Involving the outreach team in strategy development for the projects it will be pitching makes sense because its members know what will work (they do this every day after all). For example, if your company uses outreach to build links toward...
