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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    This development coincides roughly with the release of the Hummingbird algorithm. Product Listing Ads in universal search saw the most growth in 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. This is how Loni Stark, director of product and...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. It's far easier to recognize that a template needs changing than it is to create the correct product from...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. What concerns arise over the lifetime of a product? More than any other type of marketing endeavor, the composition and talents of...