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  1. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  2. The Content Marketing Elephant & the Enterprise

    Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in...

  3. SEO Diagnostics: Urgent & Preventive Care

    Responsive design is in fashion and is a great idea, but it’s not for every business. What issues do you need to consider when it comes to setting up your mobile experience using responsive design? Finally, Audette covered some of the advantages of...

  4. Responsive Site Redesign: 4 SEO Considerations

    Responsive design is very visual, and content strategy is often set aside (more on this in a moment). Responsive design is visually very much about whitespace and letting different elements breathe. Beyond the loss of non-linked text that is common...

  5. FTC Tightens Online Disclosure Requirements

    Preferably, design advertisements so that “scrolling” is not necessary in order to find a disclosure. I did that myself, simply stating that unless I stated otherwise, any tool, service or product review should be assumed to involve no remuneration...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. For these reasons, responsive web design is the best option for your mobile SEO strategy.