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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Past behavior: Responses to emails or actions taken on your website can help inform you...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If a research cycle is particularly long then which companies the user saw at the beginning might be fading from their memory. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in...

  4. Using the DMAIC Process for SEO Projects

    You can also find additional problems and inefficient areas to work on like bottlenecks and cycle times. Will the cycle time be reduced? The data you collect has to be relevant to the problem statement from the define phase and what the customer...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  6. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in financial services, you don't need to be shooting out content 24/7, unless it's...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, we can determine where they are in the purchasing cycle or interest in specific products based on pages they visited in past. Use product specific targeting, for example, increase bids for visitors who reached a product page while on...

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Are they gathering information or are they further along in the buying cycle? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or...

  9. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  10. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.