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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    Subscription services are unlikely to sell a subscription twice. A compelling case for remarketing on display is for services that renew once per year, like insurance. You can't use them with Product Listing Ads: This is annoying.

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? CVS and Rite Aid are common household names, whether it is for their pharmaceutical services...

  4. Google Rolls Out Car Insurance Comparison Shopping in UK

    Google’s search visibility for car insurance comparison grew from 0 to 75 percent in the first two days the new comparison product became available, according to Econsultancy. John Paleomylites, former Managing Director at BeatThatQuote.com, now...

  5. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...

  6. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...