If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
Product listings / shopping for buying signals. Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions like “how would you search for product or service x?
Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile strategy. Also, financial services has its own version of...
Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? CVS and Rite Aid are common household names, whether it is for their pharmaceutical services...
Google’s search visibility for car insurance comparison grew from 0 to 75 percent in the first two days the new comparison product became available, according to Econsultancy. John Paleomylites, former Managing Director at BeatThatQuote.com, now...
Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Yandex, who powers two-thirds of the searches in Russia, has already developed its Windows Phone apps for search, maps, and Yandex Market, a product search app for comparison shopping. It’s good to know that the Windows Phone users in this country...
When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...
A simple point-of-sale survey, asking the question "have you ever researched this product online? Aim for granularity with your keywords, right down to the product's model name and number. These can be used to push foot traffic to offline...
Whether or not you like the changes, the core product -- search and its algorithm -- have suffered. Instead, their product (search) has become steadily inferior while people are distracted by the shiny objects: predictive text, preview rollovers...
Tallwave, a venture accelerator firm that develops "go to market" strategies for digital marketing product companies, announced its first portfolio company, SyCara, a developer of workflow management platform for search engine optimization (SEO).
One common way that this happens is that someone searches on the web for a product or service they want, and then gets a phone number from the website of a company and calls it. Largely, it's because certain products and services lend themselves to...
Their desire to compare is driven by a need to position products and services side-by-side -- and once they begin pursuing alternatives, the need for trust drives a consumer away from search engines and toward other destinations.
The list of external keyword research tools are many, from Google's family of Keyword Tool, Webmaster Tools, Insights, Trends, Search Based Keyword Tool, and Sets, as well as Google's Search Options such as Related Searches and the Wonder Wheel...
The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Customers sign up for a Live Search cashback account at the time of their first purchase, accrue ad-funded rebates in their account each time they purchase a product in the Live Search cashback program, and receive their rebates in their cashback...
Hispanic PR Wire (partnered with Business Wire) and Marketwire are the top news distribution services for targeting Latino media and search engines. In this final installment, we will look at some marketing strategies for your site, and offer a...
Microsoft Names New Search R&D LeadSatya Nadella, who's currently heading the Microsoft Dynamics team, will move out of that role to lead a newly formed Search and Ad Platform Group within the Platform Services Division.
Gary Price has a roundup of these services in today's article, Shopping Search, Via Mobile Phone. Fortunately, most major online retailers have slimmed-down search interfaces that let you quickly access product information from your phone.
