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Product Comparison Shopping Experience

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Regardless of your product or service offering, you should start planning for Q4 right now. Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed...

  5. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...

  6. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google Product Search has ranked as the top comparison shopping engine because of its ability to send large quantities of high-converting traffic. The new Google Shopping creates a rift to PPC management firms and merchants who are accustomed to...

  7. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...

  8. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Whilst nearby in-store product search such as barcode comparison threatens to take shoppers away from your store, it is equally likely to bring shoppers in from other stores - which creates opportunities to sell related or alternative products.