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Product Comparison Shopping

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    In fact, 73 percent of all consumers are more likely to purchase after watching videos explaining a product or service. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't use them with Product Listing Ads: This is annoying. Comparison Shopping Finance (and many other markets) involve a lot of comparison shopping. Make sure you don't drop off their shortlist while they're comparison shopping!

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Regardless of your product or service offering, you should start planning for Q4 right now. Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...