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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And 15 percent of in-store activities involved smartphone searches about a product or price comparison. These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    You're also building a value case for your product, so that when you reveal the price, it will look like a great deal compared to what it's worth: So if you're a computer consultant to small businesses and your front end product is firewall...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimizing for the research and comparison phases will increase visibility to customers that have not yet decided what product or brand they wish to purchase. Most brands find it easier to dominate search engine results for the name of their...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  5. Google Rolls Out Car Insurance Comparison Shopping in UK

    Google’s search visibility for car insurance comparison grew from 0 to 75 percent in the first two days the new comparison product became available, according to Econsultancy. Early in the summer, the info box that appeared on hovering over the...

  6. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...