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  1. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Google added local availability and local storefront features to Product...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  3. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    In fact, in the past I've worked with retailers who have moved their drop-dead shipping dates in order to create a sense of urgency. Regardless of your product or service offering, you should start planning for Q4 right now.

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Your website should be the best possible destination to purchase the solution you promote – unless you aren't in the business of direct sales to clients and customers, or there are other factors that play into the dynamic between yourself and...

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    A Google spokesperson issued this statement: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.

  6. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. Since they announced the transition to a paid model for Product Search results in May, Google...

  7. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Wajam aims to help shopping sites and online retailers increase conversions by increasing the speed in which those social recommendations can be seen. In the wake of Google Shopping’s latest changes this may be just what the doctored ordered for...

  8. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do.

  9. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    After the webinar, Todd Pollack, Google's Director of Retail, discussed with Search Engine Watch how online retailers can use the report and turn it into action items. Major Stats Online Retailers Should Know percent of consumers plan to use more...

  10. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Forces retailers in certain categories to SKU up on product comparison pages Encourages retailers on product comparison pages to compete by price and reviews The goal of this article is to help online retailers gain a better understanding of the...