If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? CVS and Rite Aid are common household names, whether it is for their pharmaceutical services...
Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Yandex, who powers two-thirds of the searches in Russia, has already developed its Windows Phone apps for search, maps, and Yandex Market, a product search app for comparison shopping. It’s good to know that the Windows Phone users in this country...
A simple point-of-sale survey, asking the question "have you ever researched this product online? Aim for granularity with your keywords, right down to the product's model name and number. These can be used to push foot traffic to offline...
Whether or not you like the changes, the core product -- search and its algorithm -- have suffered. Instead, their product (search) has become steadily inferior while people are distracted by the shiny objects: predictive text, preview rollovers...
Tallwave, a venture accelerator firm that develops "go to market" strategies for digital marketing product companies, announced its first portfolio company, SyCara, a developer of workflow management platform for search engine optimization (SEO).
One common way that this happens is that someone searches on the web for a product or service they want, and then gets a phone number from the website of a company and calls it. Largely, it's because certain products and services lend themselves to...
Their desire to compare is driven by a need to position products and services side-by-side -- and once they begin pursuing alternatives, the need for trust drives a consumer away from search engines and toward other destinations.
The list of external keyword research tools are many, from Google's family of Keyword Tool, Webmaster Tools, Insights, Trends, Search Based Keyword Tool, and Sets, as well as Google's Search Options such as Related Searches and the Wonder Wheel...
The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Microsoft's new strategy focuses on “Commercial Search” as the first of four tactics to achieve its goal as the premier search engine for consumers making purchases online and doing product research. Customers sign up for a Live Search cashback...
In this final installment, we will look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks.
Innovectra Launches LeadStreamThe new local search product combines the personal touch of a telesales force with the automation and tracking synonymous with search advertising. Yahoo Increases Reach of OneSearchYahoo today made its OneSearch mobile...
Even though we did months of research with thousands of people and felt confident we were going in the right direction, it's what happens after launch that matters.What we were looking for was for users to see the range of services we offer and to...
But it's clear from Google's tentative lurches into new forms of advertising and its spaghetti method of product development (toss against wall, see if sticks) that the company is searching for ways to grow beyond that well-run core.
Reuters reports that Google is eager to launch the Google Video product in Google's services can't work without cooperation from contents partners. I reported at the Search Engine Roundtable this morning that Google has made some "minor...
Yahoo 'Goes' for Windows Mobile - Yahoo announced today the availability of its Go bundle of services for Windows Mobile.MORE”. Sadly, Gary Price over at ResourceShelf notes in A Brief Tribute to Dan Chan, Daypop, and MIT’s Blogdex that neither of...
The cornerstone of our web service platform is the set of core shopping web services that expose the product catalog, attribute refinements, compare and other functionality. The beauty of a shopping comparison engine like MSN Shopping is in its...
