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Product Comparison Engine Shopping

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Of course, product placements are nothing new. Last week, Search Engine Watch shared our top 10 predictions for video in 2014. Search Engine Watch interviewed Sarah Wood, the COO and co-founder of Unruly, to get a sharper perspective on five of the...

  3. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed...

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.

  6. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...

  7. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model...

  8. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Between now and the end of October, Google will finish moving to a paid model for Product Listing Ads. Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services).

  9. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Comparison shopping mobile apps like Goodzer demonstrate the value of in-store comparison shopping based on the incentive to get a better price for a product you know is in stock somewhere else. Namely, my thoughts tend towards identical matches or...

  10. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do. Google Product Search's transition to paid Google Shopping starts in July. Google Shopping is Google’s new paid option for merchants who wish to...

  11. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google Product Search has ranked as the top comparison shopping engine because of its ability to send large quantities of high-converting traffic. The new Google Shopping creates a rift to PPC management firms and merchants who are accustomed to...

  12. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  13. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    AdWords, Google Product Listing Ads, Comparison Shopping Engines (who bid on paid keywords), Marketplaces, Video ads, and click-to-call ads are just a few you can try out. Another route to go is by getting your products on mobile apps of other...