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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  2. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's new strategy focuses on “Commercial Search” as the first of four tactics to achieve its goal as the premier search engine for consumers making purchases online and doing product research. Customers sign up for a Live Search cashback...

  3. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Most everyone who put together the news, by coincidence, used the product—sometimes onscreen. Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his...