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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  4. AdWords Christmas List: 6 New Features Google Should Add in 2013

    We can see the actual queries associated with our text and content ads, why not our product listing ads? More Information and Control Over Product Listing Ads Maybe we need to add "Improve your help engine information and usability" to this list.

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...