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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Of course, product placements are nothing new. Last week, Search Engine Watch shared our top 10 predictions for video in 2014. Search Engine Watch interviewed Sarah Wood, the COO and co-founder of Unruly, to get a sharper perspective on five of the...

  3. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  5. AdWords Christmas List: 6 New Features Google Should Add in 2013

    We can see the actual queries associated with our text and content ads, why not our product listing ads? More Information and Control Over Product Listing Ads Maybe we need to add "Improve your help engine information and usability" to this list.

  6. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...