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  1. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What did you do after you bought this product or service? Ask open-ended questions about how and when they purchased a product or service. What were you looking for in this product or service? What were the most important attributes for you about...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Historical purchase analysis determined this was the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Instagram is owned by Facebook, so that's not exactly a fair comparison) That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  7. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't use them with Product Listing Ads: This is annoying. Comparison Shopping Finance (and many other markets) involve a lot of comparison shopping. Make sure you don't drop off their shortlist while they're comparison shopping!