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Product Category Shopping Sites

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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. For example, if a shopper often uses her laptop to look at new heels that are on sale, then she would have a category showing her the latest...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Above and beyond the runway, it’s also possible to find search trend data for a given apparel category, in a more recent time frame. The same trend investigation in the Outerwear category in the last 90 days tell us that consumers are looking for...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As an alternative to upselling on expired product pages, consider using a 301 to permanently redirect that URL to the closest (lowest-level) category parent. Build external links (and social mentions) at the category level, unless a single or set...

  5. Gifting Online & Offline: Shopping and Behavioral Search

    Still relying on Google Insights data and some statistical analysis, let’s look at some of the nuances within Google’s defined Shopping category of search query activity. This category reached its peak around 2005, but since has seen nothing but...