SEO News

Product Category Shopping Search Engine

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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. For example, if a shopper often uses her laptop to look at new heels that are on sale, then she would have a category showing her the latest...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. Google Product Search was designed to facilitate the online...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Mind-boggling numbers are one thing, but there’s something else that falls into the world wide web, mind-boggling category for me. This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As an alternative to upselling on expired product pages, consider using a 301 to permanently redirect that URL to the closest (lowest-level) category parent. Build external links (and social mentions) at the category level, unless a single or set...