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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. However, if the affiliate sites that link to your website contain just copied product descriptions with a couple of comments...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Product inventory is communicated to Google in this file...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to...

  7. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? There isn't an SEO in existence that doesn't love...