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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Product inventory is communicated to Google in this file...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? There isn't an SEO in existence that doesn't love...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Before you start writing any content, check what the character limits for that product category are, since they can vary a fair bit. Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Next, do a narrowly-focused test on your website, screening only for users that are likely to shop for your category of services.

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every model in AdWords fits into this category. If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...