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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. You have a great idea or product, some money to invest, eager customers...

  2. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. The local information shown in these ads gets...

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The obvious opportunity is to charge for sponsored listings much like AdWords. It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the...