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  1. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. The purest source of this information is the...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. From an SEO perspective, Google will be looking at companies that have robust content...

  4. How to Build Your First Content Marketing Strategy

    From the client side, we'd be focused on the product: a professionally designed site that aligns with our brand and presents us well to our audience. A web designer, for example, would probably consider features such as brand consultation...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    That's why we are recommending a new paradigm," said Brad Mattick, vice president of marketing and product at BrightEdge. Marketers should focus their attention on measuring the business impact of individual pages – how the content on each page is...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...