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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both...

  3. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Of course, product placements are nothing new. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad. Facebook introduced its much-anticipated video advertising stream at the end of 2013.It...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  6. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions PLAs are another great way to take up brand real estate for an ecommerce business that sells its...