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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to increase brand/product awareness. But, it is these activities that precede increasing leads and brand or product...

  4. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests, small...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  7. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    The world does not need another "why my product is so great" blog. Because you having fun will translate into a better product than you not having fun creating it. Not every social network is going to help your business or your customers.

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    In fact, 73 percent of all consumers are more likely to purchase after watching videos explaining a product or service. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent...