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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Now buyers are in charge of relationships with the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  5. How to Solicit Feedback from Prospects and Customers

    Other times, their experience with our product or service is satisfactory, but they can think of lots of ways it could have been better. But if we're doing all the talking, we're missing a big piece of the sales and business development process...