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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  2. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Do your research before you begin a localization effort. How do they use your product? You can do some preliminary research using Google's Keyword Planner...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and...

  5. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...