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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Adding in videos as well can really help your...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  5. How to Dominate the Entire First Page of Google

    Product extensions Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. In order to optimize your logo for your brand term make sure to include your brand in the image...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...