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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Adding in videos as well can really help your...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...