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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Tip 2: Use Broad Match Modified to Refine by Intent, Brand, or Key Product Attributes From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to increase brand/product awareness. But, it is these activities that precede increasing leads and brand or product...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...