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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Letting those customers wait could be the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. The first feature, adaptive Shopping campaigns, is a new way...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. Chanel, the top brand by spend in the handbag category spent...

  5. Marin Adds Google Shopping Campaign Management

    This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.