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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. Chanel, the top brand by spend in the handbag category spent...

  2. Marin Adds Google Shopping Campaign Management

    This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. Typically the user needs a product by a certain date.

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific problem, complete a task, save time, and so on. Skype is a great way to do these interviews because you...