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Product Ads Shopping Campaigns

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  1. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. AdWords Editor doesn't allow advertisers to automate campaign or...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign...

  4. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. It makes sense that content and campaigns should look great on mobile, then, and not just as a subset.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. Upon launching the campaigns, we were relatively pleased with the initial click-through rates (CTR).

  6. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Plan for these everyday moments when timing your messages for your social media campaigns. The classic Twitter experience is 140 characters, but with Twitter cards, you can subscribe to mailing lists, view videos or product information, and so much...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to...