SEO News

Product Ads Shopping Campaigns

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Additional features include: support for AdWords Shopping campaigns; inventory-aware...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC...

  3. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. AdWords Editor doesn't allow advertisers to automate campaign or...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. It makes sense that content and campaigns should look great on mobile, then, and not just as a subset.