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  1. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Historical purchase analysis determined this was the...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super...

  6. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions Your online reputation can impact virtually every aspect of your digital marketing program from...

  7. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Searches for "Black Friday ads" jumped by 351 percent this month.