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Product Ads Extensions

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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. For years Google has had Call Extensions that allow you to use a unique phone...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions.

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. These people are searching for business hours, directions to a local store, product availability, or the local store...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Are they using ad extensions? How are they positioning their product – is it based on USP, price or...