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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They want to recover quickly, so they are ready to take action. Users hate them, so be very careful when you trigger full-screen floating ads and how often you employ them per session. Being transported to some random third-party site is not...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Before call analytics the only method of identifying profitable...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. The study revealed that 53 percent of small business advertisers optimize...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Apple records and keeps users' Siri queries for...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Website Traffic and Conversions objective to see how video ads drove viewers to action. That may explain why YouTube Product Manager David Tattersall posted an item on the Inside AdWords blog last week, “AdWords for video makes reporting...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    This has been in beta and/or limited release for some time and I have seen links or buttons with the call-to-action. Product Listing Ads These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area...