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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Full-Screen Floating Ads (aka Overlay Ads) If you are employing full-screen ads that take over a user’s entire...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Product Inventory – includes in0store availability and price.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. If your ads look the same as your competitors’ ads, then there’s no particular reason for a...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Additional features include: support for AdWords Shopping campaigns; inventory-aware...