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  1. Privacy-Savvy Search Engine DuckDuckGo Blocked in China

    If you want to learn more about DuckDuckGo from founder Gabriel Weinberg, click here to watch a podcast where he describes his product and why it’s beneficial for users. Search engine users in China got a rude awakening when they realized last week...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

    Published
  3. Google AdWords Offers Ad Creative at Scale for PPC

    For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process. Ad customizers use information, organized in a spreadsheet, about...

  4. Chasing Google Changes to Authors and HTTPS

    It wasn't necessarily about improving click-through rate (CTR) by displaying an image, or having a face to associate with the content of a product page. With Google always testing new ways to order and display their results, SEOs and Web business...

  5. Accidents Are Great for Link-Building

    Product Recall Media Attention A product recall often starts with some advertisement, which results in a lot of free media attention and a wide range of incoming links. When tracking the link acquisition during important product recalls in the past...

  6. Maximize Your Holiday Prep for Google Shopping

    While Google still provides very little in terms of where a marketer’s ads show up on Google.com, Google Shopping, and partner sites, it has added a very valuable feature in Shopping Campaigns: product group level impression share.

  7. Links, FUD, and Webmaster Guidelines

    To put this fully in perspective, this comment appears in the official Google product forum. The confusion and misinformation surrounding link-building is truly breathtaking. It’s really no surprise, thanks to Google and the FUD they’ve spread.

  8. Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

    Or trying to come with a different spin on how to present your product. Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off. For me, writing ad copy requires a certain Zen -- a deep concentration and...

  9. Amazon and Google: Friends, Enemies or Frenemies?

    As such, retailers are big spenders on paid search advertising, because it's the most effective medium to engage and influence these shoppers while they are actively searching for product information and making purchase decisions.

    Published
  10. Four Reasons Google+ Might Still Be Alive After All

    Has sentiment for the platform sunk to the point where it can never reach its full potential, or can acquisitions and product integrations breathe new life into the platform? New Product Integrations One of the things users have hated most about...

  11. 4 Things Search Marketers Can Do to Ensure a Happy Holiday

    Promote with product ads. Ratings can provide more consumer validity, help your product stand out and improve overall traffic and click-throughs. And don't forget about Bing Product Ads. Ensure your product descriptions and terminology relate to...