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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. The Importance of Initial Research Prior to Link Development

    Even now I have to remind my team (and myself) to "go look at the site" when they ask me questions about what they should do to find linking partners for a specific product or service. It's fantastic when the client is involved in this stage, but...

  3. Existential Questions About the Future of Search

    Will that be the mobile/voice search (Siri, Cortana, and OK Google) or will another technology or product revolutionize the way we find answers? And if they do, can we as marketers tap into the logic, algorithm, and process that makes them surface...

  4. AdWords Callouts – How Are They Performing to Date?

    The purpose of callouts is to add an additional line of ad copy text to show specific and detailed information about your business, including product and service offerings. On September 3, Google announced callouts as a new ad copy arsenal weapon.

  5. Dealing With Onsite Duplicate Content Issues

    Identical product descriptions for similar products, either within your site or across multiple sites selling the same products, is a problem mostly faced by e-commerce sites when they use generic product descriptions, i.e.the manufacturer...

  6. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  7. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  8. It’s Not an SEO’s Job to Create Content

    Outstanding content is typically the product of a coordinated team effort. For some reason, as SEOs we think it is our job to do everything. Content marketing has quickly grown in popularity within the digital marketing industry and of course we...

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  9. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  10. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Search Personality of the Year: Duane Forrester, Senior Product...

  11. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of...

  12. 37 SEO Experts You Should Be Following on Twitter

    Duane is known as "the online marketing guy" whose current role is a senior product manager for Bing and their Webmaster Outreach Program. I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who...

  13. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store...

  14. Fast SEO Competitive Analysis

    Google describes its Sites product as a, ".free and easy way to create and share webpages. The final product should be an accurate representation of what searches your client should be coming up for in search engines.

  15. The "Content-Driven" Sales Funnel

    If you’re selling something, whether it’s a product, service, or idea, each piece of content you produce should have the aim of moving people closer to the point where they commit. Over the last few years, with the rapid growth of social media...

  16. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...