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  1. Google Q1 2014 Earnings: Profits Up as CPCs Slide

    We got lots of product improvements done, especially on mobile. Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen...

  2. Microsoft's Scroogled Campaign: Dead...Again?

    Of course, this isn't the first time that Microsoft has been rumored to be ending Scroogled ads only to come back with a fresh round of advertisements targeting a different Google product. Over the past couple of years, you’ve likely seen one of...

  3. Google Shopping Campaigns Transition Tips

    Google has officially announced that the current Google Shopping product ad format will be fully replaced by Google Shopping Campaigns in August. Ad groups within current Product Listing Ads are created by choosing product attributes from inventory...

  4. Google Testing In-Store Conversions Tied to AdWords Ads

    Days or weeks later, that user may buy a product in the retailer's store. AdWords advertisers and brick-and-mortar business owners may be on the verge of something very exciting. Looks like Google is testing a way to effectively bridge the gap...

  5. SEO, Your Website & You: 5 Myths & 10 Tips

    Bad data in = bad product out which = bad business. Have you ever had a call like this? Client: So I heard Google's Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what we...

  6. 56% of Marketers Using Mobile PLAs [Study]

    Product listing ads are transitioning into Google Shopping Campaigns in less than 100 days, which is how long you have to learn how to use the new campaign structure, and figure out what your competitors are doing on Google.

  7. News Flash: Paid Search Query Data Isn't Going Away (Duh)

    I emailed AdWords director of product management Paul Feng yesterday morning to see if he could shed some light on the reported "leaked Google document" that's been circulating the past few days. This week there have been all sorts of rumors and...

  8. Combining Social & Content to Earn Visibility & Earn $$$

    When did you know you needed this product? What things were you looking for in this product? How do you integrate your content directly with your social marketing efforts? That's what this session, moderated by Ryan Jones, SEO manager of Sapient...

  9. 80% of Local Searches on Mobile Phones Convert [Study]

    As a result, mobile phone and tablet searchers don’t want to be overwhelmed with content, but do expect details like addresses (mobile) and basic product/service information (mobile and tablet),” the survey announcement said.

  10. The Art of SEO Direction

    Timing for making changes, new product launches, redesigns, press releases, content promotions, nearly everything you do or publish. Most of my blog posts don't get done in the office. I usually find myself working on them at home, or at a softball...

  11. 18 Must-Have Paid Tools for PPC Success

    Then you can see which links you should be promoting in your product listing ads or shopping campaigns, for instance. Sometimes, though, free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools...

  12. 6 Objectives When Creating New Content Assets

    By offering valuable content early on in the process, content that helps identify how your product or service understands their need, you are able to trade the information for something far greater to you – an email address, a real name, an...

  13. Customize the New Google Bar to Your Liking

    When you view the available button category, pretty much every Google product available is represented, including products you may have forgotten about such as Orkut and Picasa. Google is adding some new customization to the Google bar that appears...