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  4. Key Takeaways From 5 A/B Tests With Significant Results

    You can write copy at length about how your product or service will benefit your customers and do wonders for them, but third-party credibility is much more influential. Uncertain as to whether they were leaving money on the table, owner Carl...

  5. The 10 Best Shopping Engines

    Following Google Shopping's switch to a the paid Google Product Listing Ads / Google Shopping program, Google has lead shopping engine performance in nearly every significant ecommerce KPI. Amazon Product Ads (APA) are paid ads on Amazon.com...

  6. Watch Time Now Impacts Facebook News Feed Video Rankings

    Caleb Hanson, vice president of product at interactive video firm Rapt Media, says the move demonstrates that brands, agencies, and distribution outlets are increasing the value they place on video as marketing content and both the companies...

  7. 7 Outstanding Content Marketing Tips for Small Businesses

    A study by Animoto found that video content helps persuade 73 percent of consumers to buy a product or service. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books...

  8. Links Should Only Be a Surprise? Nonsense!

    This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

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  9. Google Updates Shopping Feed Requirements

    Bundles fall under Google's unique product identifiers for the product feed. Image Quality: Google also updated its image recommendations to help retailers submit higher quality product images. Google has announced new shopping feed requirements.

  10. RIP Bing Ads Express

    The Bing product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. Bing Ads Express is going away July 30, according to an announcement on the Bing Ads blog.