After its launch however it didn't seem to generate much publicity and it is unknown how many users actually used Yahoo Axis or if it was a failure to promote the product properly to those who would use it most.
Your industry probably has keyword trends that clearly show a life cycle (mainly product names). Whatever product you're working on, phases from introduction to discontinuation are very common. Timing is very important for regular topics with a...
The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a...
No one wants to link to an ecommerce domain that only has product pages, bare minimum content, and sells discount yoga music. Solid product descriptions A search bar/search function somewhere on the site for easy product search
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. For instance, you are now able to offer single product offers via sitelinks as opposed to generic sitewide offers.
Putting the product front-and-center in schools where students are forced to use them every day is certainly a strategy that ultimately worked for Apple. Microsoft wants schools to use Bing as the default search engine.
These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product.
That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. Years and years ago, when I was in graduate school...
For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Informative guides (process-driven "how-tos," consumer...
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
Specifically, their ads are designated as non-family safe, are approved in states where medical marijuana is legal in the U.S.and they are not permitted to sell the product or paraphernalia on their site.
With this new product, this is our chance to take advantage of a new, easy-to-use tool to quickly optimize our local listings. In April, Bing launched Bing Places for Business, replacing their previous product, Bing Business Portal.
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Twitter has bought local discovery app Spindle in a move to bolster its product lineup. It allows users to receive push notifications when businesses they are particularly interested in make a post, or when a topic or product they like is mentioned...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
You can approach those with titles like Researcher, Engineer, CTO, Product Manager, Directors and Executives. Who developed your product? Talk about how this will build their personal brand; get exposure for their product and will most likely have...
Instead, the right question is "what content would I want to discover if I were looking for information about my company or product? Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to...
Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or offer them an opportunity to receive more information about new product updates.
Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: At Google I/O 2013, huge changes to the user experience of Maps were announced.
Brian McClendon, VP of Geographic Services at Google said, "The Waze product development team will remain in Israel and operate separately for now. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued...
