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  1. Google Introduces Product Ratings on PLAs

    Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said: We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more...

  2. 3 Ways to Extend Your Products Into Social This Holiday

    If you ask retail marketers where they will be sending their product feed this holiday season, nearly all of them will say Google Product Listings Ads (PLA). Given those sites' increasing contribution to brand and product discovery, they represent...

  3. 17 Keys to Success in Social PPC

    Do you need awareness of your product, service, or company? If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective...

  4. Twitter Cards: A Quick Start Guide

    Twitter cards allow people to view videos, pictures, and product information, without leaving the twitter feed. Things such as product information, a thumbnail image, a title, and a Twitter handle are commonly used on the summary card.

  5. 10 Social Media PR Lessons From #OITNB

    But it helps to have a quality product or service. Your social media marketing and public relations can't make up for holes in customer service, product fails and weak business models. If you have a new product or want to tackle some frequently...

  6. 5 Content Questions to Guide Your Site Redesign

    Are they looking for a particular product you don't currently offer? Or maybe you do offer the product, but based on search volume, you find it may warrant its own page or category on your site to increase visibility.

  7. Listing Management: The Required Foundation for Local SEO

    NAP), but local listings should be as robust as possible, also including product descriptions, categories, services provided, hours of operation, coupons, photos and payments accepted. Many new developments emerged to impact local SEO in the first...

  8. How to Ensure Your SEO Strategy Delivers the Right Traffic

    If you offer different service or product lines, your target audience may comprise of a number of different segments. Once you've identified which segment you want to target, the next step is selecting the keywords those prospective customers will...

  9. Marin Adds Google Shopping Campaign Management

    This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  10. 3 Ways to Help Prioritize Your SEO Efforts

    For example, instead of focusing on the keyword with the highest average search volume, focus on your best-selling product or service (or the one with the highest profit margin). And it isn't just one thing.

  11. Google AdWords Express App Now Available

    Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.