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  1. Four Reasons Google+ Might Still Be Alive After All

    Has sentiment for the platform sunk to the point where it can never reach its full potential, or can acquisitions and product integrations breathe new life into the platform? New Product Integrations One of the things users have hated most about...

  2. 4 Things Search Marketers Can Do to Ensure a Happy Holiday

    Promote with product ads. Ratings can provide more consumer validity, help your product stand out and improve overall traffic and click-throughs. And don't forget about Bing Product Ads. Ensure your product descriptions and terminology relate to...

  3. Better, Faster, Cheaper…Pick 2

    Lean UX’s Minimum Viable Product helps control costs while still delivering on a better-faster model. I also can’t count how many times those same clients came back to me, later, to fix the mess the cheaper option produced.

  4. Google’s AdSense for Shopping Takes PLAs to Retail Sites

    Google announced it has launched AdSense for Shopping, a product it says will help retailers like Walmart.com monetize site traffic. That's because AdSense for Shopping allows retailers to place Product Listing Ads, like those they see running on...

    Published
  5. SEO and PPC Need to Stop Being Enemies

    In fact, PWC found in their annual multi-channel shopping survey that 88 percent of U.S.respondents first research online before buying a product. I’m willing to put down my battle ax if you’re willing to cease fire.

  6. Bad Link-Building You Should Be Doing

    There are two ways that this can be done, providing information or product to bloggers to review or to offer to write for other blogs on related subjects. For those who read SEW regularly, you’ll know that for the past few months my articles have...

  7. YP Taps Goodzer for Enhanced Local Data

    Goodzer says it uses automated technology to deliver hyper-local product and service data, including descriptions, availability, and pricing. Local search destination YP has partnered with local data provider Goodzer to add enhanced data to more...

    Published
  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  9. Choosing Your Agency: It’s About the Team

    As another example, coordinated product launches or redesigns test everyone’s ability to work as a team. For me it was kickball. All the kids would get together, line up, and two team captains would take turns picking teammates until there were no...