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Procter Gamble

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  1. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    So it's no wonder that the Institute for Advertising Ethics also has big names at its helm too - Procter & Gamble, Omnicom, Interpublic or Ketchum. The advertising industry is launching its own PR campaign by way of setting up an Institute for...

  2. AOL Names Nine Board Members for Post-Time Warner Separation

    Stengel was at at Procter & Gamble from 1983 to 2008. Today, nine members were named. They are: Richard L. Dalzell made a name for himself at Amazon, where he started held a variety of executive-level roles from 1997 until 2007.

  3. Link Building, Circa 2008

    Some smart folks from Procter & Gamble, ConAgra Foods, Yahoo, Microsoft, and comScore will join me for the session. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or...

  4. SES San Jose tip sheet for bloggers and journalists

    Moderator: • Bill Hunt, CEO, Global Strategies International Speakers: • Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble • Terry A. Many bloggers and journalists don't need a tip sheet to find the most newsworthy sessions at...

  5. Conference speakers from brand name companies at SES San Jose

    Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search Engine Strategies “Optimizing for Universal Search” workshop...

  6. Geoff Ramsey of eMarketer spots three key market trends

    Procter & Gamble's Capessa community site. Why can I be so precise? He presented 60 slides out of the 54,000 charts available to eMarketer's subscribers. You do the math. Now, I'm not going to try recapping all 60 of his slides here.

  7. Avoiding Search Engine Woes with Multiple Domains and Websites

    For example, a popular product brand is Kenmore (from Sears) or maybe Tide (from Procter & Gamble). But this approach may trigger search engine spam penalties, if you're not careful with implementation.

  8. Avoiding Search Engine Woes with Multiple Domains and Websites

    For example, a popular product brand is Kenmore (from Sears) or maybe Tide (from Procter & Gamble). Operating multiple sites using numerous domains is a great strategy for businesses appealing to a wide range of customers.