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  1. Mobile Advertising Measurement: Winning the Long Game

    Checkout initiated: The user has begun the checkout process, but has not completed it. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. And when looking specifically at how to ensure those ideas match...

  3. Google Must 'Forget' Unfavorable Search Results in Europe

    When asked about how they would process removals and when it will take effect, a Google spokesperson stated, "The ruling has significant implications for how we handle takedown requests. As soon as we have thought through exactly how this will work...