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  1. Your Guide to Structured Snippets for SEO

    True, you’ll miss out on a bit of brand visibility and a few opportunities to convert on-the-fence users, but for the most part, structured snippets shouldn’t affect the number of people going through the sales process on your site.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Rather, you should always split test any change to your ad...

  3. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Do allow them to save face, by agreeing either that it should work that way or that you can understand their thought process since these misconceptions are quite prevalent. By seeking to understand the root of their fear, you can work to build a...

  4. "Europeans are the problem" in CCP oversight standoff

    From the recent recognition, it is very clear this equivalence process has nothing to do with risk management concerns, it has some other considerations at play,” said Sunil Cutinho, senior managing director and president at CME Clearing, speaking...

  5. BoE’s Cunliffe: era of free liquidity is over

    He also criticised the European regulatory process, saying it was currently too difficult to fix problems and calling for a closer relationship between the European Commission and the technical specialists at the European Banking Authority (EBA...

  6. BNP Paribas harmonises forex and equities pricing

    This hassle-free process is a big help when doing deals with small European banks and Middle Eastern banks that lack in-house exotic management, he says. It works for smaller European banks that do not have the volume or capacity to go through the...