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  1. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Once again, you can reinforce the purchase triggers in slightly greater detail since you’ll have a little more space to work with. The giant in online retail, Amazon is a great source for generating profits, whether as a...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. The goal is to understand their process, not them specifically. For simplicity sake, let's assume you only have one type of person you're targeting, but in most...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand. Marketers today want to reinvent themselves and the way they approach their work, but the...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Understand that reservations can pop up at many different junctures in the process. Research the process for becoming a contributor. Write a letter of introduction that initiates the process. Mostly, it refers to having a platform to affect the...