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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    If Yelp is using user reviews to judge popularity, is it applying any kind of scrutiny to this process? In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Formatting product feeds and applying custom labels to work with...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? User research is a proactive process; usability testing is reactive. UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value by delivering word count totals for each page on your site. But often that's easier said than done, especially if you...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This is an evergreen process. Below is a quick plan to get your diversification process started: The campaign diversification process is filled with bumps, potholes, and even landmines. This process should be ongoing so that you continuously expand...

  6. SEO Website Audits: Everything You Need to Know Part II

    You are reviewing work done as part of an audit implementation process Do you work for free? The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over...

  7. Mobile Advertising Measurement: Winning the Long Game

    Checkout initiated: The user has begun the checkout process, but has not completed it. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs...

  8. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. And when looking specifically at how to ensure those ideas match...