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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. Now, granted for most folks this is an oversimplification, but for the purposes of this...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    This team began over two years ago with a basic concept compelled by the IC's increasing need for communications metadata and NSA's ability to collect, process, and store vast amounts of communications metadata related to worldwide intelligence...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is science. I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works...

  5. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    If Yelp is using user reviews to judge popularity, is it applying any kind of scrutiny to this process? In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in...