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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. What should I expect from the process? The things we read daily influence our thought process. You can take a look into industry trends, do some keyword...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And it's during this process that I aim to scale my keyword research efforts. So getting back to the keyword research process… To develop linkable assets that can fire on all cylinders, you really need to have a solid developmental process in place.

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    SEOs should follow the same process as buyers and designers. In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. As proof of cause and effect, Google AdWords Keyword Research...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat. The process of moving from wireframe to design is almost always a team exercise between marketing, designers, and...