SEO News

Process Review Content Acquisition Program

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  2. Search is Search: Paid and Organic Search Synergies

    This is wasting money because you're using this copy as a way to drive customer acquisition. Integrating your reporting allows you to evaluate the performance of your overall search program by grouping paid and organic performance.

  3. SearchDay: Search Ad Tools Help Manage Complexity

    But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. Yahoo is throwing its hat into the ring with the release of a new open source...

  4. Yahoo Responds to Carl Icahn's Allegations

    in anticipation of a possible acquisition by Microsoft which would have resulted in a lengthy regulatory review and a significant period of uncertainty for our employees. Yahoo wasn't too thrilled about Carl Icahn's recent allegations that they...

  5. Yahoo Announces Content Acquisition Program

    Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...

  6. Yahoo Announces Content Acquisition Program

    Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...