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Process Review

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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value by delivering word count totals for each page on your site. One way is to manually click around and review every page...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Below is a quick plan to get your diversification process started: The campaign diversification process is filled with bumps, potholes, and even landmines. This process should be ongoing so that you continuously expand your keyword list.

  3. SEO Website Audits: Everything You Need to Know Part II

    You are reviewing work done as part of an audit implementation process They are for: These types of audits are for small site owners, with small budgets, who cannot afford a more detailed hands-on audit, but need a site assessment or for a client...

  4. Google Must 'Forget' Unfavorable Search Results in Europe

    When asked about how they would process removals and when it will take effect, a Google spokesperson stated, "The ruling has significant implications for how we handle takedown requests. This is logistically complicated - not least because of the...

  5. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. The Past" in this example means you review performance history and react to the data quickly. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust...