SEO News

Process Review

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  1. Google Must 'Forget' Unfavorable Search Results in Europe

    When asked about how they would process removals and when it will take effect, a Google spokesperson stated, "The ruling has significant implications for how we handle takedown requests. This is logistically complicated - not least because of the...

  2. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. The Past" in this example means you review performance history and react to the data quickly. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the symptoms. Below is the list of questions we asked ourselves during this discovery...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    This process should produce a few key insights as to why they’d pick one brand over another in a particular vertical. But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth...