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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Know Your Business Model SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Your links, paid search, and social media acts as the icing, but your content...

  3. Is One-Stop Media Buying a Failed Model?

    One place to buy all of your media.one location that will change the buying model forever. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts of advertising, not...

  4. SEW Experts: Is One-Stop Media Buying a Failed Model?

    In today's Searching for Meaning column, "Is One-Stop Media Buying a Failed Model? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. Once merely an afterthought in the media buying...

  5. Keyword Discovery 101, Part 1

    They've done enough research to know which model of digital camera they want and are probably now searching for a good deal. Chances are, they may have already gone through the keyword discovery process.

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  6. Search Marketers Stock in Trade? Not Trading Stocks.

    Not long ago, marketers often bought keywords describing a specific make and model of a product. Therefore, our job as search marketers is to understand and leverage such statistics in order to best reach the qualified audience -- not to merely...