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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    Before we dive into how this can help you, we must first define what the model explains. That process may seem laborious but in reality it IS your digital marketing strategy and the aim is to create a centralized document from which everyone can...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Google's radual socialization of search results is simply changing the link building model to one more of earned media (and arguably what is was always meant to be). Essentially HitTail automates the process of panhandling for potentially golden...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...