SEO News

Process Map

RSS
  1. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. How much time can you allocate to this process? Creating the content is actually the hardest part of this whole process, because you shouldn't just be throwing out content for...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: The ability to pull together data from multiple sources in one place, process it in a standardized...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Here's what a concept map might look like: With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. At the end of this process you have created an acquisition-focused...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    One of the best ways to do this is via an RSS aggregator such as Netvibes, which I use regularly to map a lot of disparate information about a particular brand or person together. The process starts with Google and discovering the user's favorite...

  7. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    They may not map precisely to your business; my goal is to get you thinking about the kinds of insight you can bring to your content team that they would find valuable. Sixty-six percent of superstars reported involvement with content creation at...

  8. How to Turn Data & Creativity Into Great Content in 3 Steps

    Create a mind map if it helps. Using data to dictate the subject matter, writing process, and editorial calendar is an effective and valid approach. The Process So how can we take this approach and distil it into a practical process that all...

  9. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    And if you do want to implement the canonical URL tag (which you should), then map out a strong strategy with the help of an experienced SEO professional. Make sure new code changes will not roll back redirects, or bomb the 301 process.