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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. How much time can you allocate to this process? Creating the content is actually the hardest part of this whole process, because you shouldn't just be throwing out content for...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    They may not map precisely to your business; my goal is to get you thinking about the kinds of insight you can bring to your content team that they would find valuable. Sixty-six percent of superstars reported involvement with content creation at...