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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    No Longer Necessary to Staple Keyword Lists to People’s Heads Over time it because a new business process or an internal stakeholder. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post...

  2. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. The guide walks marketers through a simple, 16-step process for content...

  3. Google Warns of Upcoming Exact Match Domain Algorithm Change

    The patent paperwork was filed in 2003 and lists Amit Singhal, Matt Cutts and Jun Wu as inventors. Slawski points out that a sentence near the end of the patent application opens the process up for uses on other queries, as well:

  4. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). Google has offered an incentive to merchants who...

  5. Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

    And remember – check your lists of failed URLs a couple more times – you'll always shake out more false-positives. Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links.

  6. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    If you’ve never built a keyword list before, Google will also suggest lists from existing keywords that you commonly use. Several blogs and tools provide readymade keyword lists that you can copy or buy, making it easier to apply quickly.