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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Far too many companies are unknowingly hiring wannabe UX designers and not getting...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. What hiring strategies have you employed when bringing...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    Here are some tips on finding and hiring writers. People love process-driven content that helps them solve a problem. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. Before hiring this person, I had literally gone every route you could imagine in an attempt to find the ideal...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Know who you are hiring and what they will be doing; get it in writing and make sure you know what has been completed. Don’t get caught hiring a company that makes your situation worse. I took him through a process I normally take blindsided...

  7. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Know who you are hiring, get references, check the sites they have helped, and check each site’s link profile. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I...