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Process Decision Making

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  1. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. The brand must be prepared to meet the needs and exceed...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Account and Employee Access Management API will enable organizations to grant...

  5. Converged Media in Marketing Starts With Breaking Down Silos

    You Need a Process that Captures the Right Data to Help You Measure it When that decision maker hears the plan and commits to making it happen, explain you need 100 percent buy-in from each employee. Go to the decision maker and say: "this is how...

  6. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing questions and get answers straight from Thomas, as well as get an inside look at Google's decision-making process.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your products and customer service, searching on...