SEO News

Process Decision Making

RSS
  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is science. I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works...

  2. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a report, shared a social post, watched a video - and can...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? User research is a proactive process; usability testing is reactive. UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. This process should be ongoing so that you continuously expand your keyword list.

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Just make sure you set up a process to measure your content objectives at each stage of the...

  6. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...