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Process Computing

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    The toughest part in going through the tactic selection process is often computing benefits and costs. Social Media Tactic Planning Process: Social Media Tactic Planning Process The latter part of that process (step 6) involves selecting tactics to...

  2. Big Data: An Introduction for Search Marketers

    There is no question that mainframes and super-computers process very large and changing data sets – but they process centrally and use proprietary data sets. Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost...

  3. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    The entire document pertains to the process of collecting information and activity for the purpose of targeted advertising. A credit card company’s computing system According to Nic Cubrilovic, it was active on every third-party site he tested.

  4. SearchDay: What's on your Mind?

    Tim Armstrong, Google's President North American Advertising and Commerce, told the Journal that 105 problems have been identified with YouTube's advertising process. Google Docs Dying for a Checkup Posted by Kevin Heisler Jul 8, 2008 The Register...

  5. Q&A with Nicholas Carr, author, The Big Switch

    Do you think consumers will adopt this en masse, or are we looking at a slow adoption process over a period of many years? Just as cheap power delivered over a universal grid revolutionized the processing of physical materials, cheap computing...