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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Litmus is a tool that will completely change your perspective on the email campaign testing process. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. I just went through this process for several clients of mine that recovered during the 9/5...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. Automation and process can help! The more locations to manage, the more technology can help automate...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.