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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    If Yelp is using user reviews to judge popularity, is it applying any kind of scrutiny to this process? Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes.

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand...

  3. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  5. Bing Launches Search Removal Request Form in Europe

    We're currently working on a special process for residents of the European Union to request blocks of specific privacy-related search results on Bing in response to searches on their names," Bing said at the time on its help pages.

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? User research is a proactive process; usability testing is reactive. UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Once you have your strategy and your structure down, it's time to make your content creation process more efficient by cutting out the deadweight. When you follow the Strategize-Structure-Systemize process, you are finally on your way to developing...

  8. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. This process should be ongoing so that you continuously expand your keyword list.