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  1. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.

  2. How to Create Great Content: Start by Creating Content for Yourself

    Change the Way You Frame the Content Creation Process Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? And, in many cases that approach, while somewhat shortsighted...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Rather than stepping into the usual SEO process, this one began by ensuring analytics was set-up correctly, ecommerce tracking was enabled to develop a baseline. Process About 80 percent of the time, we follow a similar SEO process that includes...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click conversion...

  5. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    Google gave us a sneak peek into the evolution of the artistic process that made today's Doodle come to life. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such...

  6. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    To narrow down the focus to only one source of traffic, you can follow the two-step process below. When we started our diagnostic process for this website, we initially thought that visitors weren't even arriving at our lead form page.