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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    This team began over two years ago with a basic concept compelled by the IC's increasing need for communications metadata and NSA's ability to collect, process, and store vast amounts of communications metadata related to worldwide intelligence...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works and what you can take from that into your own content process. Those creating them are drawing on countless years of experience and audience...

  5. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do...