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  1. 5 Rules to Effectively Use Press Releases for Links

    But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it. Press release marketing has come under a lot more scrutiny for the kind of...

  2. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Give them the same attention and process you would give someone local. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Most content creators think about the content creation process like this: In this view, brainstorming is a static event confined to the start of the process, and it represents a small portion relative to actually creating the content – both in...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The process of doing this is called localization. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.