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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    This is a new process for us. Google doesn't sound too pleased about this, and hasn't revealed any further details about the process, which means it's not clear how many requests the firm has received, nor how many it has removed so far.

  2. Mobile Advertising Measurement: Winning the Long Game

    Checkout initiated: The user has begun the checkout process, but has not completed it. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...

  3. Forget Big Content – Small Content Is Critical to Search Success

    And when looking specifically at how to ensure those ideas match the opportunity presented by search, that process needs to really focus in on the data. The best way to surface these ideas is as part of a larger brainstorming process that will take...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Recent rulings provide ample opportunity for people to abuse a process and begin requesting more and more information be removed from search engines. Search engine censorship seems to be a topic that is popping up left and right in countries around...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.