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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many solutions to these common problems are simple site configuration changes that often take less than an hour to implement. What follows are some starting points about how to use your mobile engagement performance to identify common issues and...

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...