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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Sometimes close variations can be undesirable and cause problems, so broad matched keywords should be monitored carefully. Ensures your ad doesn't show for any search that includes that term. Broad match allows your ad to show on similar phrases...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Your next step is to explain how what you do solves all of these problems: Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    A link builder has to embrace many skills and as the pressure to get quality links grows, then the more skills they need to bring to solve problems. A nexialist was able to see the connections between different disciplines that others could not see...