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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your...