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Problem Solving

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. If the problem wasn't our keyword list, then it has to...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. You can't accurately solve a problem until you just as accurately define it. The problem with using the shopping cart for a...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    What better way to find a targeted problem worth solving than posing a question to your consumer base/audience? If you're interested in serendipitous marketing – and link building – here are a few ways to find a problem worth solving in your niche.

  4. Using the DMAIC Process for SEO Projects

    Whether you're a large multi-location organization or just a freelancer looking for answers to a particular problem, DMAIC provides a method to solving all kinds of problems quickly and efficiently. However, if you are using DMAIC and run across...

  5. How to Build Your First Content Marketing Strategy

    How Can You Make Your Customers Lives Easier by Solving a Common Problem They Face? Did your content focus on solving a pain point and help your customers? Sites with unsavory linking practices, sub-par content, and no social media signals, are...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    This top-level overview of performance will provide the best roadmap for problem-solving. You can now easily glean the problem areas that need improvement to help you pick up the pace again. This will allow you to quickly identify the problem...