Google's project is in its very early stages, and the firm is working on the problem of how to manage a fleet of balloons so that each is in a required area "right when you need it". We're solving this with some complex algorithms and lots of...
Smaller retailers should follow the example of consultative, problem-solving features like the Denim Seeker. Solve a Problem To Make a Sale What problem does this product solve? Let's look at a few tactics Bloomingdale's uses in content marketing...
Remember the next time you're solving a big data problem, here's GeoFlow in a nutshell: No problem – GeoFlow displays data in two other formats: Bubble Chart or Heatmap. GeoFlow is basically Excel charting plus Bing Maps on steroids.
Or the core idea could be solving one specific problem for a customer. When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content.
But when the shit hits the fan, when a tough decision needs to be challenged and people need to have real dialogue, those conversations are better had face-to-face where an existing relationship can lay the groundwork for compromise and advanced...
How are they answering a question or solving a problem for their visitor? It should lead you to the problem and the solution. Your entire site can’t be a problem, right? You should know the purpose of your web page, and your web page should either...
This top-level overview of performance will provide the best roadmap for problem-solving. You can now easily glean the problem areas that need improvement to help you pick up the pace again. This will allow you to quickly identify the problem...
A little extra effort or help solving a problem can go a long way. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy to begin calling up your friends and planning a night out.
But think about this for a second: if a user comes into your site and finds exactly what they were looking for; an answer to their question or solution to their problem, why should they stay a moment longer or look around on other pages?
Focused on solving a problem or pain point. The problem: Address the user’s problem, pain point, or question. The solution: Now it’s time to offer a solution to the user’s problem or question, which will be your product or service.
Start by creating an interesting, yet challenging puzzle somewhere on your website that tests the endurance, intelligence, and problem-solving skills of a potential applicant. Not only will you get some great social signals and potentially some...
As soon as you alter the equation they work on solving a different problem for you, the result is .not so great content. Do you consider yourself a white hat SEO? Or a holistic Internet marketer? Let's put you to the test with these 10 questions.
If your CMS produces multiple URLs for the same page of content, you may have a duplicate content problem. Solving content management system (CMS) issues is one of the 10 most important lessons SEO professionals need to learn.
By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.
They built the platform with the intention of solving a particular problem: Most search marketers just aren’t getting the best possible results from their ad creative. As a writer, I had a big problem with this.
Your ad copy should emphasize what problem you’ll be solving for the user. In fact, customers care about solving their problem, not necessarily buying your product. You’re saying that “all I want to do is tell you what it will take to solve your...
With this tactic, not only can you leverage the data to author content on your own site, but now you have a list of potential prospects to market your problem-solving content to. There's no denying it: coming up with solid topic ideas for content...
Either way, he said, marketing professionals should be able to listen and understand the nature of the SMBs business problem and offer a thoughtful approach and tactics to solve it. The industry is mature enough that outside consultants should be...
Meanwhile, Google was solving the “relevancy” problem. Although Inktomi fixed the problem for Yahoo, they couldn't solve this search problem for many other businesses and websites. Inktomi back in the day was one of the biggest powers on the...
This combination of things - a huge problem to solve, a radical solution for solving it, and the breakthrough technology to make it happen - is the essence of a moonshot. X is a solution to a seemingly impossible problem that affects the world.
