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  1. Mobile Marketing: Connecting With Your Audience on the Move

    Since tracking is a difficult problem to solve do you have any creative workarounds? Focus on finding audience in the right moment rather than by spending money on a channel. And as a marketer, what if you can access that data so you can deliver an...

  2. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    A major problem for advertisers using paid social ads is finding a proper metric for the platform. Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.

  3. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Larry Page was focused on, “the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind).

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Keywords entered into the search bar will focus on finding information that will ultimately solve a problem. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    A little extra effort or help solving a problem can go a long way. Social Mention: Good for finding how many times a topic or company has been mentioned within a specified period of time. You could order pizza and sit on your couch watching...

  6. Is Your Quality Score Costing or Saving You Money?

    Know where to find problem areas. But even greater is finding out how much your “irrelevance” is actually costing you. But just how much savings would that be? And would it be worth dedicating your efforts to increasing it, or would it be more...

  7. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    If thin content is your problem you can add new content to all of your pages, you can try to flush out all of those pages that you created to make them into something worthwhile. It’s actually somewhat ironic how quickly we turned to automated link...

  8. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Clearly define the problem you wish to solve at the beginning. Local paper reporters are hungry for any kind of good news story and often have trouble finding them! As 2013 is now just days away we’re into the critical planning period for most...

  9. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    The techniques described herein are also generally applicable in situations where users, particularly non-technical business users, are configuring settings or parameters for constrained problem spaces.

  10. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    The Problem with Last Touch Attribution In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing...