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Probability

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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Social Media Increases Purchase Probability Note the significantly higher probability of purchase from customers who engaged with video and social media in the graphic above. This "great divide" makes it increasingly difficult to win the hearts and...

  3. Influential Twitter Accounts Indexed More in Google [Research]

    Inbound links to the tweet seemed to enhance the probability of being indexed as well, as 71.6 percent of the indexed tweets had inbound links to them. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Google makes more money from ads with a high probability of being clicked, and that are positioned prominently on SERPs and across the network. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't...

  5. A Simple Test to Guide Every UX Design Decision

    There have been hundreds of times when I've been working on a UI and someone asks "what if the user wants to [insert low probability scenario here]. During the design process, the tendency is to add more features, controls, or content than a screen...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    This interaction between a prospective customer and your organization's brand further increases the probability that they will do business with you. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives...

  7. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Best of all, the probability that this increased traffic to your site will convert is much higher, so this method could even help you hit profit goals in the short term as well. Suspending math rules for a second, the synergies between SEO and...

  8. Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger

    A cat is penned up in a steel chamber, along with the following device (which must be secured against direct interference by the cat): in a Geiger counter, there is a tiny bit of radioactive substance, so small, that perhaps in the course of the...