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Probability

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Google makes more money from ads with a high probability of being clicked, and that are positioned prominently on SERPs and across the network. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't...

  2. A Simple Test to Guide Every UX Design Decision

    There have been hundreds of times when I've been working on a UI and someone asks "what if the user wants to [insert low probability scenario here]. During the design process, the tendency is to add more features, controls, or content than a screen...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    This interaction between a prospective customer and your organization's brand further increases the probability that they will do business with you. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Best of all, the probability that this increased traffic to your site will convert is much higher, so this method could even help you hit profit goals in the short term as well. Suspending math rules for a second, the synergies between SEO and...

  5. Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger

    A cat is penned up in a steel chamber, along with the following device (which must be secured against direct interference by the cat): in a Geiger counter, there is a tiny bit of radioactive substance, so small, that perhaps in the course of the...

  6. How to Create Great Content: Start by Creating Content for Yourself

    While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the probability of your succeeding with your content strategy increases when you start with a plan to build content that you...

  7. Pros & Cons of the Top Mobile App Tracking Methods

    Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. For example, if someone from a specific device...

  8. Beware of Red Flags When Searching for SEO or Web Dev Services

    However, you have not found the cure for Cystic Fibrosis and there is a high probability that you never will. Watch your step on the way out the door as there is a high probability of losing your footing and succumbing to a terrible fall from the...