SEO News

# Probabilities

This introduces data which statistics alone cannot capture, providing real-time adjustments which surprisingly can capture injury news and other substantive factors in win probabilities. The Seattle Seahawks have a 74.2 percent chance of beating...

Published
2. ## The Evolution of Artificial Intelligence in Search: An SEO Opportunity

Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. In the past, SEO copywriting involved embedding the...

Published
3. ## Machine Learning Basics for Better Content & SEO Results

Inductive reasoning is somewhat similar, in that it also involves extrapolating probabilities, but it's geared toward proving or disproving a specific theory. Statistical reasoning simply gathers data and analyzes the probabilities of future...

Published
4. ## Correlation, Causation & Coincidence in SEO

With SEO we often have to play probabilities and go with the most likely scenario in any given environment, so let's look at a couple other examples. This stir was rooted in part over lack of understanding of the difference between correlation and...

Published
5. ## 5 Tips to Take PPC Ad Testing to the Next Level

Google ACE (AdWords Campaign Experiments) is a cool tool that shows you the probabilities of performance differences between your test settings in a campaign being significant. We’ve previously discussed five ad testing mistakes that cause...

Published
6. ## Tracking Hurricane Irene on Google, Bing, Mobile

By checking on the various boxes on the right, you can see such things as Hurricane Irene watches and warnings, three- or five-day forecasts, the forecast track, evacuation routes, and storm surge probabilities.

Published
7. ## Search Week in Review for March 26, 2011

In PPC, Let Probabilities Rule Over Passion - ClickZ Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.

Published
8. ## Social Ranking in Search -- Opportunities and Potential Problems

PageRank mathematically combines "link votes," essentially calculating a sequence of probabilities along a chain. Search results are useful to the degree that they're ranked correctly from the user's point of view.

Published
9. ## SEM Support Tools for Enterprise-Level Projects

Used in conjunction with SEOsource (a tool suite specifically developed to support our SEO team), the potential to improve efficiencies and raise the statistical probabilities of analyses and predictions derived from these tools is limitless.

Published
10. ## Understanding Searcher Behavior

Step 3: Estimate transition probabilities within your dataset. Step 4: Compute stationery probabilities. Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of...

Published
11. ## Microsoft CEO Steve Ballmer: Google "One-Hit Wonder"

Sometimes you miss, but really successful innovation is a matter of probabilities and patience and tenacity. Microsoft CEO Steve Ballmer suggesting that Google "may just be a one-hit wonder. Well, it's been a long-running hit, if so.

Published