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  1. Battle Lines Being Drawn Over Manhattan Declaration iPhone App

    The app went online in October, but soon had the attention of the LGBT community that used Change.org to gather signatures and "Change.org posted a petition--which picked up over 7,000 signers in a few days--asking that Apple remove the "anti-gay...

  2. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Exclusive D-25 Guitars Own the Choice of Pro Guitarists. Pro Recording Guitars Top-Quality Pro Acoustic Guitars. We defined Personas -- identities of typical buyer types -- and then generated a list of 540 keywords for the Roger persona, a...

  3. MSN Surveys Web Searchers

    Note: The librarian in me was sad to see that library, librarian, or independent info pro was not enumerated as choice. While perusing the Sympatico/MSN.ca home page this afternoon I noticed a link to a 19 question "search survey" that MSN is...

  4. Search Engine Showdown: Black Hats vs. White Hats at SES

    Boser's choice of words—"be a man and cloak," eBay has an "army" of affiliates who "rape and pillage" on their behalf, "full-on algorithmic assault," and numerous others—was no doubt intended as light humor, but lent a pro-wrestling flavor to what...